Our story

 

Toys for grown ups

We're all about celebrating self-discovery and personal well-being through our carefully selected range of adult toys, body care, and wellness products.

"Sexual health is not a privilege; it's a fundamental right. It's about honouring our bodies, fostering respect, and nurturing connections."

Mlibo Bashe - Managing Director at Aipenda South Africa

Aipenda

Where pleasure meets play

Driven by a vision to reshape the essence of pleasure. Aipenda sparks candid conversations and promotes empowerment throughout Africa.

Aipenda values

Why we do what we do
Inclusion and diversity

We are committed to creating an inclusive environment where everyone feels valued, respected, and empowered to be their authentic selves. Together, we thrive in our differences and unite in our shared humanity.

Social entrepreneurship

We are intentional about who we work with, hence 80% of our partnerships and suppliers are local businesses to ensure a portion of your money is returned to strengthening the local economy.

Sexuality and empowerment

Empowerment is at the heart of what we do. Through our carefully curated products and educational resources, we aim to provide our customers with the knowledge and tools they need to explore their sexuality safely and confidently.

Fun, joy and pleasure

Fun, joy and pleasure are central to everything we do at Aipenda. We infuse every experience with laughter, excitement, and delight. Through our products and community, we spread happiness in all its forms. Life is too short not to embrace joy, and we're committed to igniting smiles and spreading positivity.

Inclusion and diversity
Social entrepreneurship
Sexuality and empowerment
Fun, joy and pleasure

High quality at affordable prices

Making sexual health and wellness products accessible to everyone
Affordable pricing

Affordable pricing

We tackle the issue of high costs by offering affordable and transparent pricing, ensuring that pleasure is accessible to everyone.
Premium high quality products

Premium high quality products

Our commitment to quality is uncompromising. We provide premium, high-quality products that are both affordable and accessible, setting new standards in safety and performance.
Diverse and inclusive

Diverse and inclusive

Diversity and inclusion are at the heart of our communication strategy. We aim to respect and represent all identities, ensuring that everyone feels welcomed and valued.